Thursday, July 14, 2011

Tibor shoots Paul Rodriquez Sr. for Verizon Campaign

Jonathan Chapman shoots for USA Hockey

In a recent initiative by USA Hockey, the board members have voted to remove body checking from the peewee leagues in an effort to curb career ending injuries. Young players will learn the basics of solid game play and gradually learn how to body check the right way. When players reach the Bantam age level of 13-14, they will be able to play with body checking and physically withstand the force that is involved, hopefully minimizing the number of serious injuries.


As part of the campaign launch we were brought on by Periscope to create three unique print ads for USA Hockey promoting awareness of the dangers associated with body checking at a young age. We worked closely with Patrick Weld and Carmen Roselles at Periscope to bring the concepts to fruition.

It will no doubt be interesting to see how this shapes the future of hockey in the next 5 to 10 years. Thanks to all for making this a great shoot and we look forward to seeing the ads in print.