Jonathan Chapman and the very "fashionable" Emma Berg

Jonathan recently had the privilege to work with fashion designer Emma Berg, shooting stills and a  a motion piece showcasing her Fall / Winter 2012 creative collection.  Jonathan & team partnered with stylist Grant Whittaker who describes himself as a “Fashion and Creative Catalyst.”   It was a great opportunity with unique challenges; the type of project we are always on the lookout for as we work to refine and expand upon our visual experiences.

 

We paired up Emma’s fashions with two models amid various Minneapolis locations ranging from the Ritz Theater to Harriet Island.  The stark, muted environments provided a welcome contrast to the vibrant colors of Emma’s Fall/Winter 2012 collection.  The backgrounds also highlight her sense of “sophisticated whimsy with dark undertones” - a common theme in Emma’s fashion work.  

                "My ideal as a designer is to appeal to the woman who is driven by the creative side of life or at least has a strong appreciation for it." -Emma Berg

 

See more at http://jonathanchapmanphotography.blogspot.com/