Chapman's Ads for Perennial Wood Decking

In the world of decking there are a variety of options for choosing the materials to be used for construction.  Perennial Wood is the latest addition from the Eastman Company which is sure to be a game changer.  The Perennial line will have all the attributes of real wood without all the natural pitfalls that can potentially create problems for the owner down the road.  The idea behind it is to have a great looking product that will ensure years of use and beauty in spite of aging, weather conditions, and everyday use by the owners.

Shine Advertising brought us on for this collaboration, under the art direction of Audelino Moreno.  Over a period of two days last summer we worked in a remote location north of Minneapolis to photograph one of the first decks made from this new product. The goal was to capture beauty shots of the deck with and without people in various forms of activity or rest depending upon the scene. 

The product release is slated for the first quarter of 2012 with availability through various retailers in the northeastern part of the U.S.  The print ads above are currently running in northeastern markets in such publications as Real Simple, Martha Stewart Living, Better Homes & Gardens, Country Living and more.  In addition to the print ads above, a brochure was created for the home improvement retailer Lowe's who will be carrying the Perennial Line of decking. 

Thanks again to everyone at Shine as well as our production support and talent.  It was a great project and perfect time of year to spend a couple of days out under the sun, on the deck...

Broening's Cover for Golf Digest

                         
                                 Beautiful shot of Michele Wei for Golf Digest cover.

Kiel teams up with Garden & Gun

Havana images and film are available to share with you!   The Cuba trip Kiel took with writer and soul brother Charles Gaines is beautifully presented through his words and Kiel's images…it’s almost as good as being there yourself.  Enjoy the images and article on “The Lost City of Havana” Garden & Gun Magazine  (which Kiel considers to be the nectar of the South) is celebrating their 5th anniversary and he is honored to be a part of it.  Kiel is a huge fan of the south and has discovered some of his favorite food/drink recipes and secret hideaways within their pages… sign up… you’ll be glad you did.

Stay tuned for Kiel's article on bone fishing in Cuba…

Tabasco Motion by Eric Kiel

Take a look at Eric Kiel's most recent collaboration with Eric Lindell … they've created a dynamic clip for Tabasco. Lindell's music composition of a Louisiana groove and Kiel's creative visual. It was an honor for Kiel to connect two of his favorite clients.

Jonathan Chapman teams up with Martin Williams and Marvin Windows

We were excited when Martin Williams approached Jonathan to create a series

of images to tell the story for the Integrity line of window products.  The history

of Marvin Windows dates back to the first quarter of the 20th century as a family 

owned and operated company located in Warroad, MN.

Jonathan and his team worked closely with MW creatives to bring the production 

to life late last fall. After prepping the various scenes with the correct products, the 

talent fit seamlessly and often passed for the real workmen on the job site that his

location scout had sourced.  They managed to avoid all the 2x4's, carpentry tools, 

and even a fresh concrete pour to carry out scenes without disturbing the work 

being performed.

Congratulation on another successful project.

Eric Kiel's John Deere Motion/Print Campaign

Here is Eric's finalized film/print campaign for John Deere Financial.
It was his second time working with Bader Rutter out of Milwaukee 
Wisconsin and his first job for John Deere.

Team Kiel was hired to shoot 6 print ads and produce a 1 minute spot. 
They shot sunrise through sundown… froze themselves to the bone 
and drank way too much coffee but had a blast. They nailed it and
WERE ABLE TO GET IT DONE IN TWO DAYS!

It’s jobs like this that give Eric a clear appreciation for his team. 
Years of experience and knowing how to get the job done
collaborating with a team who knows each other so well. 
Way to go everyone!

2011 was an incredible year for motion. EVERY client he shot a
print campaign for, he also directed motion for…and we 
don’t see that changing. Companies need motion content. Whether 
he's shooting a full TV commercial or just a :30 second spot for
a website… they are seeing the value of having seamless translation
between their print ads and motion.

New Video Intro To Our Website!

We had a great time collaborating with our photographers to create this new Video Opening to our website:

All the clips were taken from recent Print & Motion campaigns shot by our outstanding artists!  Thanks also to the team at Elemental Motion Media for delivering a fabulous product!