Chris Sembrot's Urban Surfer Promo

You may remember when we first introduced Chris Sembrot's Urban Surfer's project, a series he started several months ago photographing people in the NY, NJ, Philly/PA areas.   Chris challenged himself with a specific set of criteria: Each subject must have their own board, wear whatever they want, and be willing to hit the water & be photographed by 6am. Each location is no more than a block from each subject's home.  The project has garnered enough attention that Chris felt it was time for a related promotional piece.

Giving as much thought to the packaging as he did the photography itself, Chris solicited two friends to help with the design of the logo and label. The result is a beautiful 27 page 7x7 book complete with a puck of wax.  A few days after distribution, he received an email from an art buyer who was on the receiving end... "... just got your promo (the wax will come in very handy for me!  8' longboard owner!)  

More details on Chris's blog, or view the full gallery on his site: http://chrissembrot.com/urbansurfers/