Jonathan Chapman for Schwinn

If Santa didn't leave a bike under your tree, now is the time to start shopping in the new 2013 Schwinn Catalog photographed by Jonathan Chapman.  The book is out in select worldwide bicycle retailers and showcases a new line up of bikes ranging from Urban style to Cruisers, and Sport Hybrid to Mountain bikes and more.   (The matte black "Cruiser" model above even comes with a built in bottle opener) 

Photographed mid-summer by Jonathan & crew, they traveled to multiple locations around the Minneapolis area for 2 days to capture the warm and active lifestyle of Schwinn consumers.     Read more on Jonathan's blog, & cross your fingers - we might get a few more bike rides in before Spring....

Happy New Year to all those we worked with last year.  We are looking forward to continued adventure and all that 2013 has in store!